Well, keep in mind, we have no idea where a lot of important Reach houses are from – the Roxtons of the Ring, the Shermers of Smithyton, the Vrywels of Darkdell, etc. – so it’s quite possible they’re from that region.
IMO, the Northmarch applies to the border region between the Reach and the Westerlands, which would suggest that the Osgrey lands are to the west of Goldengrove, probably between Old Oak and Highgarden.