this is not a terribly interesting question. But, on the asoiaf wiki it says House Poole is a noble house sworn to the Starks then Bolton. Then why isn’t Vayon a lord or Jeyne a lady? Because as we’ve seen in westeros even those of the most meager of houses are still called lords and ladies? Unlike say, british nobility which has clear distinctions of rank all over the place, westeros doesn’t seem to at all. It just bothers me so I wondered if i’m missing something.

House Poole is identified as a noble House in ADWD (”The arms of House Poole were a blue plate on white, framed by a grey tressure.”) 

As to why Vayon and Jeyne are not so identified, there isn’t a textual explanation, although to be fair they appear very infrequently on the pages of ASOIAF. My “No Prize” explanation is that House Poole is a masterly House in service to Winterfell, and so aren’t lords. 

Or it could just be a case of Early Installment Weirdness.

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