I don’t know if I’d go as far as “it didn’t seem that popular outside Europe and Japan” – once you add in Russia, India, and China to your list of historical feudalisms, you’ve got a big chunk of the globe right there – although I will agree that it’s not a universal experience either (since you don’t see pretty much all of Africa or any of the Americas on that list, although you can make some quibbles about certain periods of colonialism).
That being said, treating feudalism (or arguably any social order) as natural or inevitable is a major error in thinking. I blame Hegel and Marx for that one.