Because Bloodraven is ultimately a believer in hard power rather than soft power; what mattered to him was making it impossible for the Blackfyre loyalists in Essos to cross and start another war, which he clearly saw as such an existential threat that he was willing to let everything else go to wrack and ruin to prevent.
No matter how cruel he could be, Bloodraven was still a smart man and a major Targaryen supporter. You think he would have realized that ignoring the problems with the Ironborn and helping out would better both the realm and House Targaryen, so why was he so willing to ignore it just because he “feared” a Blackfyre rebellion happening again? He knew what he was doing and knew that not doing anything would make the Targs he worked hard to preserve look bad. So why do what he did?
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