If it was Ned doing it, probably a daughter of a Northern House to keep Theon doubly loyal, although maybe not the Starks themselves.
Jumping off of what someone else was asking, who among eligible ladies of Westeros would have been a reasonable and beneficial choice to marry Theon off to? And how would this have changed the plotline if Robb had decided to have that marriage take place instead of sending Theon as an envoy to his crazy father?
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