What do you think about Baron Zemo?

Which one?

Heinrich Zemo is an important villain in Captain America history, being the man who was responsible for Cap going into the ice (in the comics). He does have one of the most ridiculous villain origin stories ever: he hates Captain America specifically because Cap got his balaclava stuck to his face. 

His son, Helmut, is a bit of a basket case. He tried to kill Cap in disguise as the Phoenix – I would advise Jean Grey to sue, personally – and then managed to fall into a vat of the same adhesive that disfigured his dad, proving that idiocy runs in the family. Then he got married to a woman who claimed to be a reincarnation of his father, which is so bizarrely reverse-Freudian I can’t even.

I will give Helmut one thing: he’s really good at getting people to think that his villain team is actually a superhero team – because he’s done it more than once, using the exact same superhero team name. 

Overall? They’re serviceable Cap villains. Not quite as classic as the Red Skull, lacking the panache of Baron Strucker, and unlike Arnim Zola they don’t have their faces on TV screens in the middle of their robot bodies.