New trailer for Spider-Man.

Well that was fast.

Some thoughts: first, as with previous trailers, it does a great job making Spiderman a teenager who goes to a high school (no offense to the Raimi Spiderman films, but you’ll notice Peter Parker barely interacts with anyone who isn’t plot-relevant), and establishing him as a person we care about. This new one also does a decent job giving us a motive for Michael Keaton’s Vulture that we can understand even if we don’t agree.

But I also want to say, I’m impressed by how good a job the trailer did at basic storytelling. I could go up to anyone who’s seen this on youtube and ask:

  1. Who’s the hero?
  2. Who’s the bad guy?
  3. What does the hero want?
  4. What does the bad guy want?
  5. What causes the conflict between them? 

And I’d get a correct answer every time. 

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