Well, the fact that they’re talking about dower for Jaime vs. dowry for Lysa suggests that Hoster had the upper hand. I think @joannalannister makes some good points about Tywin not having much room to run in the non-Southron Ambitions camp because of his poor relationship with Aerys. Now, if Aerys died and Rhaegar became king, I think he could make a play to lead the new regime and a marriage alliance could help with that.
The only thing that I would suggest differenty is that there must have been some eligible Tyrells, surely. 15+ years ago, was Janna married to Jon Fossoway or Mina to Paxter Redwyne, and there must have been an unmarried cousin.