I don’t know the precise organizational nature, but there are heralds in Westeros doing their job of knowing who everyone is and announcing them at formal events, acting as messengers, etc. And we know that heraldry is taught pretty widely – see the reaction of people to Brienne carrying the black bat of House Llothston.
However, I don’t know if heralds do the same job of maintaining genealogies and the like – that seems to have been taken over by the maesters, who probably are the ones in charge of teaching heraldry to the highborn.