Tywin didn’t because of his experience as Aerys II and Robert’s moneyman – he’s spent decades giving away cash, just like his father did, in the hopes of getting his bloodline into the royal line. And now that he has it, he’s intent on making sure he gets paid back, that everyone sees that the Lannisters not only pay their debts, but that everyone pays their debts to the Lannisters.
Cersei didn’t, partially out of a desire to emulate Tywin, and partially because she doesn’t have the best control of Casterly Rock atm and is working with the resources she has to hand, which is the royal government.