He’s sort of mixing two different offices – cupbearer and page. As anyone who’s familiar with Crusader Kings II knows, cupbearer is an important office that you can give to men or women, which is handy if you’re trying to improve your wife’s opinion of you so you can start making some heirs.
Pages, however, were noble male children in service to a knight or lord. And among their many duties might be to bring their knight or lord food or drink as request.
So GRRM simply combined the two, because he wanted a way for Arya to overhear Roose Bolton.